K-teto's Blog . Puede comment here or There .
That sex sells is something undeniable, that Axe is well aware.
The company owned by Unilever, which incidentally also owns the Dove brand, totally contrary to its philosophy, has used women in their ads for a long time.
But not because their products are aimed at them, but on the contrary, because they are aimed at them and make them see that you can get any woman you want.
I think I'd better see him yourselves and opineis.
"Lava's perfume Jessicto your ear. "
And below:
" Rub the perfume of the mother of Jessica on your knees. "
Well, the message is pretty clear, right?
But then there's this one.
"Axe Effect."
need further explanation?
The use of sex in advertising is something that Axe knows very well, but it is not something new, as everyone knows, for example we have this announcement that at first seems very evident, making it an example subliminal advertising perfect.
If we look to the right, we see nothing strange, but if we turn and we cover the woman's face, you see?
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